I’m a marketer, brand strategist, and project manager with over a decade in advertising, where influencer marketing has been my core area of expertise in the last eight years. After studying business management in London, I began my career in advertising in 2015 and moved into the creator space in 2018. Since then, I’ve planned and delivered campaigns across automobile, consumer electronics, CPG, FMCG, e-commerce, finance, healthcare, travel and telecommunications, for clients like Honda, Perfetti Van Melle, OPPO, Samsung, Unilever and Google. Along the way, I’ve led strategy, operations, and creative teams, and most recently set up and led the India influencer marketing department at the world’s largest independent agency. My work spans communication strategy, IP creation, media planning, budgeting, and film production.
At CDM, I want to move from promoting digital experiences to building them. I’m especially drawn to games, animation and VFX, interactive storytelling, and AI-driven media. I’m looking forward to bringing a deep understanding of audiences and users to collaborative, multidisciplinary creative teams.