Our Vision

Centre for Digital Media collaborates with our four founding academic institution partners, industry and the community to create world-leading digital media programming that focuses on addressing society’s most important challenges, hosted within a vibrant and inclusive campus at the heart of the Creative District on Great Northern Way in Vancouver.

• Justice, Equity, Diversity and Inclusion (JEDI) - actively addressing social inequities and creating new inclusive opportunities
   
• Truth and Reconciliation - purposefully Indigenizing our campus and programs, in consultation with First Nations, Inuit, and Métis knowledge-keepers and partners so we can be full allies with Indigenous learners and communities
   
• Social Impact and Sustainability - facing the current and emerging digital challenges of our society to leave a sustainable and meaningful positive impact on our communities
   
• Innovation - being recognized as a creative institution that undertakes leading-edge research, solves complex problems, and breaks new ground in digital media
   
• Collaboration and Transformation – integrating the strengths of our four founding institutions and the breadth of our partners to break down barriers, create new opportunities, and continue our collective growth and development
   
• Excellence and Value - attaining the highest levels of academic excellence and generating the maximum social impact and value for our province and people

The 2025, CDM undertook a comprehensive North Star community engagement process involving 55 leaders from 44 global creative tech, high tech, and civic organizations to strengthen the core of the MDM program. These engagements resulted in 6 clear and consistent priorities to advance: 

1. Industry integration and career outcomes.
    
2. Future proofing educational design.
    
3. Digital product development and applied research innovation.
    
4. Alumni engagement and longitudinal support. 
    
5. Admissions partnerships and accessibility.
    
6. Innovation hub.
    

In 2024, CDM completed a Digital Futures Access Strategic Plan to anchor organization-level priorities spanning real estate, academic programming, ecosystem development, and shared governance. These include: 

• Enhance Shareholder engagement on workforce aligned programming and on-campus presence.
   
• Ensure programming, enrolment strategies, and CDM governance advance Truth and Reconciliation. 
   
• Incorporate diverse perspectives, data and analytics into decision making, forecasting and business case development.
   
• Driven by academic collaboration, align academic programming with the needs of the Province, and Vancouver's Creative District (including student housing).
   
• Place-making—build relationships and explore collaboration and partnership opportunities with leading industry and community-based organizations in the Creative District and beyond.
   
• Continuously enhance people-focused and progressive workplace practices to build a people-centric ecosystem.