Zifei (Daisy) Ding is a designer focusing on UI/UX and brand identity. She holds a BFA in Graphic Design from ArtCenter College of Design in Pasadena. Her freelance experience includes brand identities, visual systems, and digital interfaces for projects across technology, arts, and culture, with some additional work in motion design.
With a background in graphic design, Zifei places strong emphasis on typography, layout, and visual consistency. She is interested in translating a brand’s character into a clear visual language and designing interfaces that balance visual appeal with usability.
At the Centre for Digital Media, Zifei is expanding her experience through collaboration with people from different disciplines. She aims to strengthen her UI/UX and branding practice while creating work that responds to both project goals and user needs.