Alex graduated from the CDM's MDM programme in 2014 with a background in Liberal Studies, digital media, and an unshakeable conviction that meaningful work lives at the intersection of storytelling, systems, and people. Raised on Salt Spring Island — a place so gentle and unhurried it can feel like a fairy island off the edge of the map — he arrived in Vancouver as a poet, academic, and budding game designer. He left knowing that the most interesting creative problems are collaborative ones, and that somewhere ahead of him was a harder question: whether he could take what that island had nurtured in him and test it against the full pace and friction of the wider world.
That question carried him to London (England, not Ontario), and then across a decade of senior B2B marketing work in the UK. Alex has led European go-to-market programmes, launched a €10M+ eCommerce platform, and generated $26M in sales pipeline across energy, SaaS, and technology sectors. He's held Head-of-Marketing and Head-of-Strategy roles for organisations ranging from growth-stage startups to Fortune 500 clients, and is as comfortable building a demand generation engine from scratch as he is presenting growth strategy to a boardroom. The move was deliberate — a conscious immersion in the gritty, fast-paced discipline of professional life, cycling through central London, operating at a tempo Salt Spring never demanded. He wanted to know if he could do it. He could.
Now the question is changing again. Alex originally travelled to the UK to attend Schumacher College, where he achieved an MSc in Holistic Science; his dissertation explored how speculative fiction and mythopoeia can catalyse real-world sociotechnical transitions. He is currently exploring PhD research at the intersection of regenerative agriculture, narrative, and place-based community design. The young man who once wished to become the hero he read about in books is now more interested in how stories help communities build the worlds they want to live in — and in bringing everything he's learned back to the kind of grounded, place-rooted work that Salt Spring first taught him to love.