AR Storytelling for Prenatal Bonding with Tandem Impact Collective

Panøruk is a multidisciplinary team of artists, developers, and project managers from across South America, Asia, and Europe. Our diversity fuels our creative process, bringing together different perspectives, cultures, and disciplines into a shared vision. We are driven by projects we truly believe in, ideas with purpose, emotional depth, and the potential to transform how people experience their work and everyday lives. We put care, intention, and heart into everything we develop, crafting meaningful experiences that blend creativity, technology, and human connection. 

In collaboration with Tandem Impact Collective, our project, BabySteps, explores prenatal bonding through an augmented reality storytelling experience designed for expectant parents. By combining artistic visualization, soft narrative elements, and interactive rituals, BabySteps transforms stages of fetal development into an emotional and participatory journey. The experience encourages reflection and shared engagement between partners while thoughtfully capturing interaction data in a privacy safe way, demonstrating how immersive technology can foster presence, intimacy, and connection during pregnancy.